Xzito Creative Solutions

In today’s Internet-focused world, many businesses allocate all of their advertising efforts – and dollars – to online advertising. While online marketing may be a very successful advertising media, some customers still live in an offline world. To connect with offline customers, you must utilize targeted print marketing options, such as postcards, letters, and newspaper and magazine advertisements.

In this newsletter we will explore four tips to manage a successful print advertising campaign.

Step 1: Use various forms of print advertising to connect with your target market; newspaper and magazine advertisements are both effective offline methods of targeting potential customers.When trying to determine which newspaper(s) and magazine(s) you’ll use, be sure to select publications that are aimed specifically towards your target market – whether it’s based on geography, demography, or industry.

Step 2: Once you have selected appropriate publications, determine how often your advertisement will run.  With advertising, over-exposure is better than under-exposure; you must expose readers to your advertisement multiple times for it to be effective.

Step 3: Once you’ve determined which publications and schedules are appropriate for your target audience (and budget), you’ll need to create a message that will connect with your target market’s needs. You should tell readers who you are and what you can do for them.Be sure to include a call-to-action; instruct readers to visit your web site, call, or visit your store for more information.

Step 4: Lastly, measure and track; you will not know if a campaign was effective unless you track performance. By including your web site in all advertisements, you can track the number of visitors to your site during, and immediately following, the campaign. A dedicated phone number included in the advertisement also allows for easy measurement; track the amount of people who call the number. If you include your main business phone number, you can track campaign success by asking each inquiry how they heard about you. Tracking allows you to understand how many people viewed your advertisement and took some action… and ultimately became new customers!

If you need support with offline print marketing, or online web marketing, contact us today at 401-709-4342. You can also schedule a complimentary consultation and find out more information at xzito.com.

Best wishes,

Jeshua Zapata

Xzito Creative Solutions LLC

This entry was posted on Wednesday, February 11th, 2009 at %I:%M %p and is filed under E-Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.