The Xzito Marketing Blog

Start off your day right with a bowl of "Marketing Knowledge"

E-Tips

Is Your Website Working For You or Against You?

July 7th, 2010

Stop spending money to promote a site that turns away potential customers. Your website is a Sales Representative for your business; and Sales Representatives are paid to portray your business in the best light possible and attract new clients. Just like an actual Sales Representative, if you don’t develop and grow your

(Español) Cómo La Densidad De Palabras Claves Ayudan Al SEO De Tu Sitio Web?

March 30th, 2010

La densidad de palabras claves  es  una sencilla fórmula que calcula  el  porcentaje de veces que ocurre una palabra clave en el contenido de un texto (Densidad = #veces / total * 100). Por ejemplo, supongamos que visitamos un sitio de marketing  especializado en comercio electrónico, una de sus palabras claves podría ser “e-commerce” verdad?,  si

Why Get Social on Facebook?

August 11th, 2009

So the big question many of you have been asking is: why should I open a Facebook Social Media Profile? It could be a waste of time. Think Again!

Land A Page.Land A Lead

August 6th, 2009

What immediately comes to mind when someone says “landing page”? For those of you who don’t know, a landing page is a page within a web site where we drive traffic for a specific PURPOSE. So what could be the PURPOSE?

Utilizing New Trends in Communication

July 2nd, 2009

Many people live in an online digital communication world. You probably heard of technologies like podcasts, blogs, email marketing, Facebook, MySpace, Twitter, LinkedIn, and other similar tools. These technologies are considered part of the web 2.0 world. So how does a business engage new Web 2.0 tools into their marketing plan?

Don’t let your web site cost you a sale!

May 11th, 2009

Today consumers are less likely to pick up the phone or visit your store; why? They can quickly find out information about your business online, and if not your business, your competition. So how is your virtual sales assistant holding up (AKA your web site)? Is your web site easy to use? Is

Connect With Your Target Market … Offline

February 11th, 2009

In today’s Internet-focused world, many businesses allocate all of their advertising efforts - and dollars - to online advertising. While online marketing may be a very successful advertising media, some customers still live in an offline world. To connect with offline customers, you must utilize targeted print marketing options, such as postcards, letters, and newspaper

Achieving Your Business Success – 9 Steps

January 21st, 2009

The New Year provides you with a new opportunity to accomplish all of your business goals and objectives, and achieve the success you deserve. Here are 9 questions to help you determine your plan for 2009.